WHERE EDGY MEET MODEST
WHERE SUSTAINABILITY MEETS STYLE
OUR STORY
Was born from the creative vision of Andi Fitri Hartuti, a fashion designer who dared to dream while still a student at UPI. Founded in 2021, this brand has grown into a beacon of distinctive fashion, blending the worlds of modesty and edginess in a truly unique way. Andi Fitri Hartuti, a passionate fashion designer, believes that individuals can make a statement through their style. This belief served as the driving force behind Anfiha.
OUR PHILOSOPHY
Anfiha is a celebration of modest yet edgy fashion, where the art of self-expression through clothing finds its home. At Anfiha, we believe that fashion is more than just clothing. It’s a statement, a reflection of who you are. Our philosophy revolves around the beautiful fusion of modesty and edginess. We want to help you express yourself uniquely through your wardrobe.
SUSTAINABILITY AT OUR CORE
What truly sets Anfiha apart is our unwavering commitment to sustainability. We’ve carefully chosen sustainable and biodegradable materials to craft our pieces, we has taken a bold step toward reducing its ecological footprint. But it doesn’t end there. Anfiha weaves an ethnic touch into every material in its designs, making cultural appreciation a core value of the brand.
EMPOWERING LOCAL CRAFTSMANSHIP
Anfiha’s commitment to sustainability doesn’t on the materials. It’s not just about the materials; it’s about the people. Anfiha proudly empowers local garment makers, providing them with opportunities to thrive. Every product tells a story, not just of style, but of livelihoods uplifted.
ZERO WASTE FASHION
Leftover production fabric is ingeniously repurposed to add unique details to limited products, ensuring that there’s no waste in the fashion industry. Anfiha has not only redefined style but also fashion’s role in our world. It’s a brand that believes in making a bold statement, not just through fashion but through a commitment to ethical and sustainable practices. Anfiha isn’t just a brand; it’s a movement towards a more beautiful, sustainable, and inclusive world.
JOIN OUR MOVEMENT
Anfiha isn’t just a brand; it’s a movement towards a more beautiful, sustainable, and inclusive world. We invite you to be part of our journey, to embrace fashion that makes a difference, and to express yourself in the most unique and sustainable way.
DISCOVER US MORE
Explore our collections, and discover fashion that goes beyond clothing. Join us in making a statement through style, and let’s create a better, more beautiful world together.
x ANFIHA
MEET OUR FOUNDER
PROFILE
ANDI FITRI HARTUTI
Born in the picturesque town of Siak Sri Indrapura, Andi’s journey in the world of fashion began with a fervent passion for creativity. Her early education was marked by a pursuit of fashion excellence.
Andi’s educational path led her to the renowned Universitas Pendidikan Indonesia (UPI), where she honed his skills as a fashion designer. Driven by an insatiable love for the art of fashion, she furthered her education at the Islamic Fashion Institute, solidifying her dedication to this remarkable field.
Andi’s heart beats for fashion, particularly the edgy aesthetic. Her love for edgy fashion sparked the birth of ‘ANFIHA,’ a modest fashion brand carrying her full name. The philosophy behind Anfiha revolves around a unique blend of edginess and sustainability.
For Andi, fashion isn’t just about clothing; it’s a powerful means of self-expression. She firmly believes that we can make profound statements not only with words but through our style choices. Edgy fashion, in particular, resonates with him as the ideal canvas for bold statements.
Throughout her career, Andi has showcased her talent and vision through numerous shows. She has forged partnerships with prominent companies, bringing her distinctive vision to a wider audience. At the same time, she has worked tirelessly to promote local craftsmanship, helping these artisans gain recognition and exposure.
As Andi continues to shape the future of fashion, her journey remains one of dedication to bold expressions, a deep appreciation for sustainability, and a tireless commitment to the art of fashion.
Andi Fitri Hartuti creations possess a timeless aura that radiates nowness, aiming at an iconic future.
COPYRIGHT ANFIHA 2024
